ABSTRACT
Malaysia government imposed stay-at-home ruling during COVID-19 pandemic. The pandemic and stay-at-home ruling created stress to the Malaysian consumers. Some consumers turned to online platform for purchase of food and home essential. This study aims to investigate the impacts of pandemic stress, cognitive appraisal, coping style, online normative social influences, and risk averse on the changes in online planned consumption behaviors. Theory of Stress and Coping is used to develop a research framework to examine the planned consumption behavior in this study. Quantitative research with survey questionnaire is used to collect data. Data collected was analyzed with PLS-SEM. Findings confirmed that stress trigger cognitive appraisal, however cognitive appraisal of emotion only related to emotional coping style. Physical coping style, normative social influences and risk averse predicted planned online consumption behavior. This study provided bother academic and managerial implications in the context on consumer consumption behavior. © 2022, The Author(s), under exclusive license to Springer Nature Switzerland AG.